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Global Symposium on Racing Speaker: Kaitlin Lively
Kaitlin Christopherson Lively is the CEO and Co-Owner of GSS, The Marketing Agency, a national firm specializing in horse racing, equestrian sport and lifestyle marketing. With 15 years of experience spanning WinStar Farm, Breeders’ Cup Ltd, Fasig-Tipton, and NetJets’ Executive Jet Management, she has developed and implemented high-stakes campaigns from Triple Crown champions to luxury brands. Since becoming GSS’s first full-time hire in 2017, she has scaled the agency into an industry leader while championing storytelling, innovation, and collaboration. Based in Houston, Kaitlin is also a competitive equestrian and passionate advocate for elevating the industries she serves.