Global Symposium on Racing Speaker: Adam Kluger
Adam Kluger is the Founder of Run Fast Racing, which is reimagining horse racing for a new generation of fans. Through a $100/month subscription, Run Fast gives fans the co-ownership experience alongside celebrity partners Lil Wayne, Lil Yachty and Rauw Alejandro, complete with owner credentials, paddock and winners' circle access, and cash prizes within an hour of a win. Under Kluger, the stable has grown from five to 22 horses in a year, went 13 for 18 in wins this summer, and won the Grade 1 Bing Crosby Stakes at Del Mar, securing a berth in the Breeders' Cup Sprint. He is bringing to the sport the same culture-driven approach that helped him build artists, brands and entertainment ventures.
A renowned talent and entertainment executive, Kluger began his career in 2008, pioneering brand partnerships in music videos, starting with Lady Gaga's "Beautiful, Dirty, Rich." He went on to build one of the first agencies dedicated to treating music as media, creating campaigns and partnerships for artists including Jennifer Lopez and Beyoncé. He has since launched a record label, managed viral stars such as Bhad Bhabie and Rap superstar Lil Yachty, as well as co-founded Scoop Investments with Lil Yachty to back culture-first brands.
Kluger oversees a portfolio of entertainment ventures, including Nontra Records, Nontra Management, Scoop Investments, Scoop Entertainment and one of the music industry's leading brand partnership agencies. Through Kluger Co, he has worked with or represented more than 50 notable artists, including 23 Grammy winners, while helping develop many of today's emerging stars. However, All of that changed when Kluger started Run Fast Racing, which is now the sole focus of the entrepreneur.
Beyond music, Kluger has brokered endorsement and partnership deals for celebrities including Megan Fox, Halle Berry, Sarah Hyland and Bella Thorne. In 2012, he was named to the Forbes 30 Under 30 list in 2012, as well as Variety’s leaders of Hollywood in 2022.