For more than 100 years BloodHorse has carried out its mission to serve the Thoroughbred owner and breeder with integrity and improve breeding and racing through Thoroughbred magazines,, and a variety of professional products and services.

BloodHorse magazine is the flagship publication. Since its founding in 1916, the publication has blossomed into the Thoroughbred industry’s premier international magazine for racing and breeding. As the primary magazine that Thoroughbred industry leaders turn to for in-depth information, features, and unparalleled analysis, BloodHorse speaks to its audience with a unique and trusted voice that combines critical authority with award-winning editorial and photography. BloodHorse magazine is also available online and in an enhanced tablet version.

Unique BloodHorse content is also found in the BloodHorse Daily, which provides the Thoroughbred professional with daily news, analysis, race entries, and results. Available as a free mobile application for both Apple and Android devices, a PDF delivered daily as an e-newsletter, and audio via Alexa-enabled devices. BloodHorse Daily provides a recap of the previous day and an all-important look at the day ahead and not only is read by thousands of Thoroughbred breeders, owners, and industry professionals daily, but also has the largest reach of any industry electronic newsletter/app., which includes BloodHorse+, is the Thoroughbred industry’s No. 1 online resource, with wide-ranging and fast-breaking industry news, information, sire lists, statistics, analysis, results, and more. Each year the site experiences significant reach with more than 40 million pageviews and is the largest equine news site focused on owners and breeders.

BloodHorse has a strong and active social media presence, and is a go-to source for anyone with an interest in the Thoroughbred industry. Currently there are over 279,000 followers across Facebook, Twitter, and Instagram, making it the industry-leading social media source focused on owners and breeders.

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In addition, BloodHorse publishes the Stallion Register, the breed’s most comprehensive listing of breeding stallions. For more than 50 years the Stallion Register has been providing Thoroughbred breeders with the statistical tools they need when making their annual breeding decisions. It also publishes Auction Edge, the industry’s leading Thoroughbred auction sales supplement; numerous annual professional products; and a number of publications such as Keeneland, New York Breeder, and California Thoroughbred magazines through its Custom Publishing Division. Online, BloodHorse offers the most comprehensive national and international site for promoting stallions on and provides the TrueNicks™ pedigree rating system in partnership with a pair of companies specializing in pedigree analysis. Additionally, BloodHorse, along with Weatherbys, the world’s leading sources for stallion information, developed the Global Stallions app. This free app for phones and tablets provides the most comprehensive mobile information on Thoroughbred stallions throughout the world.

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