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Global Symposium on Racing Speaker: Shona Rotondo
Shona Rotondo is a marketing strategist, entrepreneur and lifelong equestrian with more than 15 years of experience building brands across horse racing, equestrian sport and beyond. She is the founder and co-owner of GSS, The Marketing Agency, a fully female-owned firm recognized for combining inspired strategy with exceptional execution. Shona also helped launch MyRacehorse and served as its Head of Marketing for three years. A passionate advocate for women in racing, she is a founder member of the Horse Racing Women’s Association and chair of its Marketing and Communications Committee. A graduate of Boston University and former junior hunter rider, Shona lives in Saratoga Springs with her husband and their two horse-loving daughters.