Global Symposium on Racing Speaker: Carlos Morales
Carlos Morales is the Founder and CEO of Agentes 305, a bilingual multimedia platform dedicated to expanding the reach of Thoroughbred racing and strengthening its connection with Hispanic audiences in the United States and Latin America.
A media and marketing executive with extensive experience in audience strategy, advertising, digital media, and multicultural communications, Carlos brings a unique perspective that combines decades of professional media expertise with a deep understanding of the modern horse racing landscape.
Under his leadership, Agentes 305 has grown into an influential independent racing media platform, surpassing 100 million digital views and 150,000 followers across its social and digital channels, with a significant portion of its audience based in the United States. The platform provides on-site coverage of major racing events, live Spanish-language broadcasts, interviews, handicapping programming, breaking news, and original content from racing jurisdictions around the world.
Carlos is particularly passionate about the opportunity to grow horse racing through the U.S. Hispanic market—not simply through translation, but through culturally relevant content, authentic representation, targeted communication, and meaningful engagement. Through Agentes 305, he advocates for greater visibility of the Latino community throughout the sport while helping racetracks, racing organizations, farms, wagering platforms, and industry partners understand how multicultural audiences can contribute to racing’s next generation of fans.
His work sits at the intersection of horse racing, media innovation, multicultural marketing, and audience growth, with a central belief: the future of racing depends on reaching new audiences and giving them compelling reasons to become part of the sport.