Global Symposium on Racing Speaker: Rachel Miller
Rachel Miller is the Senior Brand Marketing Manager at America's Best Racing, where she leads the brand's creative vision across social media and digital platforms. Since joining in 2022, she has shaped ABR's content strategy from the ground up — overseeing concept development, influencer partnerships, and key content narratives at major racing events.
Her work blends pop culture, storytelling, and the excitement of the sport to bring horse racing to new, younger audiences in fresh, engaging ways. That vision came to life during the 2026 Triple Crown, when ABR's organic social strategy generated over 183 million video views and nearly 13 million total engagements, with top content re-shared and republished hundreds of thousands of times over.
In today's social-driven landscape, moments like this embody Rachel's goal for ABR — sitting at the intersection of sport and culture, translating pivotal racing moments into content that meets new audiences where they already spend their time, and reaching far beyond racing's traditional fanbase.