Megan Eisenhard discussed sports sponsorships during the Joe Hirsch Speaker Series on April 5. Megan spent time in the athletic departments at California State University, Sacramento, and University of California, Berkeley, as well as roles with ISP Sports and Learfield Sports. She is currently the Chief Growth Officer of University Credit Union.
Eisenhard walked students through the five different questions a company must be asked if they want to partner with an organization. She emphasized the importance of understanding your audience, how a company’s product will be promoted, and how both sides of a sponsorship can benefit from partnering with each other. She also stressed to students that revenue drives business and therefore all avenues should be considered when trying to make a business profitable.